Ricoh CX3 new digital compact camera is featured by 10Mp CMOS sensor with 10.7X optical zoom lens, equivalent to 28 - 300 and 3-inch LCD display. Its already equipped with Sensor-shift image stabilization, Point-and-shoot operation, with Scene Auto Mode, Continuous shooting at up to 5 frames/second and video recording at 1280 x 720 of 30 fps into M-JPEG format. Ricoh CX3 price is about $399 and available in three variant colors(black, pink/silver and light purple).

Ricoh CX3 Detail Specs:

* 10.0 Megapixel back-illuminated CMOS sensor (yes, that one again)
* F3.5-5.6, 10.7X optical zoom lens, equivalent to 28 - 300
* Sensor-shift image stabilization
* Ultra-compact body, comes in black, pink/silver, and a sort of light purple
* 3-inch LCD display with 920,000 pixels
* Point-and-shoot operation, with Scene Auto Mode; notable scene modes include miniature, high contrast B&W, and pet
* Continuous shooting at up to 5 frames/second
* Electronic level
* Adjustable noise reduction, from off to “MAX”
* Dynamic range double shot mode combines two shots into one with wide dynamic range
* Brightness, contrast, and white balance can be adjusted in playback mode
* Records movies at 1280 x 720 (30 fps) with sound using M-JPEG codec
* 88MB onboard memory + SD/SDHC slot
* Uses DB-100 lithium-ion battery; 310 shots per charge