Ricoh CX4, new point-and-shoot digital camera goes official today. This 10MP camera has a 10.7x optical zoom, a 28-300mm equivalent, a 3-inch LCD display, 86MB of internal memory with SD/SDHC memory card support and also equip with Ricoh’s SMooth Imaging Engine IV Image processor, Tracking AF, and a ISO Speed ranging from 100 to 3200. Ricoh also gives the CX4 several new features such as: “Photo Modes�, Hight Contrast Black & White or Dynamic Range Double Shot Mode and also record an HD 720p video capability. This camera will available in Japan this September with three variant colors and offered at cost 45,000 yen ($525).

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